Strong hold / Natural finish A truly exceptional styling clay that is extra tough and gritty. A strong hold and a natural finish creates a semi-matte texture that leaves hair looking rough and ready. Contains a precise blend of naturally occurring kaolin & bentonite clays that actually absorb excess oils. How To Use For maximum texture, work a fingerfull between your palms until soft and apply to blow-dried hair using your fingertips to create a strong separation. Smells Like Clean laundry