milk_shake silver shine light shampoo combines the benefits of purple pigment, organic berry extracts, milk proteins and Integrity 41® to maintain blond, grey or white hair color. The 50% reduced percentage of violet pigment compared to the original milk_shake silver shine shampoo, makes milk_shake® silver shine light shampoo neutralize unwanted yellow or brassy tones moderately: ideal for those people who want a balanced, cool blond.