Achieve vibrant or pastel colours on pre-lightened hair, or subtle tones on natural hair. Semi-permanent creative colour that lasts 6 to 10 washes. DATEM PLUS® Technology for beautifully even results. Conditioning, shine inducing formula with Shea Butter & Argan Oil nourishes, strengthens & protects. More than 90% naturally derived ingredients, obtained from sustainable & renewable sources. Ammonia & peroxide free How to use Colour Dynamics should always be applied to pre-washed, towel dried hair. Massage chosen shade into the hair For best result. If applied with a brush, the product MUST be massaged thoroughly into the hair with the hands afterwards. Develop for 15 to 30 minutes. Longer development increases colour depth. Rinse hair until water is clear.