Keeping curls alive is no job for C.R.E.A.M. This Twist & Curl Cream defines twist-outs and curls while reducing shrinkage. Ultra moisturizing formula helps with length retention by restoring moisture balance, increasing elasticity, and preventing breakage. direction of use : Apply to clean, damp or dry hair, and twist, finger coil, or shingle. For best results, allow hair to dry before manipulating or separating curls. We mean it. No fuss = No frizz.