what is dream routine overnight hydrating hair mask? it's time to put dry hair to bed ​with our ultra-hydrating, silicone-free overnight hair treatment mask. infused with hyaluronic acid, dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*. who it’s for made especially for all hair experiencing dryness why it’s special it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands. ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*. long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*. no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.