A dedicated skin transformation specialist, brow, lash and nail artist with over 7 years of industry experience. Offering an intimate, personalised experience where every treatment is thoughtfully curated and guided by each client’s individual needs, goals and preferences.

French manicure at DEFINED by Isobel Ruby in Lancaster, England, GB. Professional nail artistry shown.

Manicured pink nails at DEFINED by Isobel Ruby, Lancaster, England, GB.

Close-up of expertly shaped eyebrow at DEFINED by Isobel Ruby, Lancaster, England, GB.

DEFINED by Isobel Ruby

Relaxing lounge area at A.R.C.H, Lancaster, England, GB, with a plush chaise longue and window view.

A.R.C.H

Beauty Salon

Stylist at Prestige Salon in Lancaster, England, GB, perfecting a modern men's haircut in a chic setting.

Prestige Salon

Hair Salon

Awaken Face and Body Care

Diamond hair and beauty

Iram's Beauty Lounge therapy room in Lancaster, England, GB, featuring a massage bed and modern decor.

Iram's Beauty Lounge (Women only )

Crystal Clear Health and Beauty

Calming treatment room at Jodie's Beauty & Aesthetics Lounge, Lancaster, England, GB, featuring a massage bed.

Jodie's Beauty & Aesthetics Lounge

Cozy treatment room at Rejuvin8, Slyne, England, GB, featuring a massage table and towel warmer.

Rejuvin8

Eyebrows & Lashes

FRENCH builder gel manicure  

patch test required (24hrs prior) 
A natural, semi-permanent treatment that lifts and curls lashes for a fuller, thicker appearance, tinted to your preference
Recommended every 4-6 weeks 

Signature Lash lift 

patch test required (24hrs prior) 
A bespoke treatment to create sculpted and symmetrical brows. Ideal for those growing out their brows or refining shape and balance. Includes waxing, tinting, and precision plucking

DEFINED brows 

Signature Brow lamination 

Lamination and Lashes

Epionce lite refresh peel 

A professional skin consultation is compulsory for all new clients prior to any treatment.

This appointment allows a full diagnostic assessment of your skin health, type, and current skincare routine to identify underlying concerns such as barrier dysfunction, congestion, pigmentation, or sensitivity.

During the consultation:
•  A detailed skin analysis is performed
•  Your lifestyle, current skincare, and medical history are reviewed
•  We discuss your treatment goals and realistic outcomes
•  A personalised skincare and treatment plan is created for you. This ensures that all future treatments are suitable, safe, and tailored to achieve long-term results - not just temporary improvement.

CONSULTATION 

SKIN

NATURAL builder gel manicure 

COLOUR builder gel manicure

Soak off

Nail repair

NAILS

required for all new clients 48 hours prior to appointment 

Patch test

a simple wax to refine the natural brow shape

Brow wax 

colour, definition, and fullness in one step

Brow tint

patch test required (24hrs prior) 
My signature brow, lift, shape, colour and set. 
Non-invasive perming treatment to realign brow shape creating fuller, defined look, wax & tint included 

a brow maintenance treatment designed to refresh colour and refine shape between lamination appointments. Sustains brow condition and encourage healthy growth Recommended every 3-4 weeks

DEFINED by Isobel Ruby

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FRENCH builder gel manicure

Signature Lash lift

DEFINED brows

Lamination and Lashes

FRENCH builder gel manicure

Signature Lash lift

DEFINED brows

Lamination and Lashes

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