What is it? All About Curls's Bouncy Cream is a color-safe, rich moisturizing cream, formulated without SLS/SLES Sulfates*, Silicones and Parbens, that is an alternative to gel for defined curls that are irresistibly soft to the touch. For all curl types that are ready to spring into action. *SLS/SLES sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate What makes it special? Free of SLS/SLES sulfates*, silicones & parabens Ideal for all curl types: that crave a moisturizing alternative to gel. Color-safe how to use : "Apply generously into palms and work through wet curls. For definition, scrunch upward. For extra shaping, apply sparingly to individual dry curls or ringlets as needed.