Brighten up brassy blonde in 60 seconds with BLONDA Toning Violet Shampoo, a specially formulated purple shampoo designed to get blonde tones and highlights lighter and brighter in just one minute. This ultra-violet formula gently cleanses, purifies, and neutralizes unwanted brassy tones. The best part is it lasts through several shampoos, especially if you pair it with our BLONDA Daily Shampoo. Benefits: • Weekly use to tone blonde, gray and highlighted hair • Reduces brassy tones in 60 seconds • Gently cleanses and protects hair • Safe for extensions & color-treated hair • Paraben free + vegan • Cool concord scent Cruelty Free How To Use: Wet hair, apply BLONDA Toning Violet Shampoo and lather. Leave on for 1 minute (do not exceed) and rinse thoroughly. Finish with BLONDA Daily Conditioner or BLONDA Fix, and your favorite UNITE styling and finishing products.