The most popular matte texture paste, MattMeUp provides your hair a high textured matte finish with a pliable, reshapable style hold. Use it in a variety of hair types and styles, texture or comb, wet or dry application. MattMeUp is a water-based matte paste formulated with zero oil ingredients, lotions, or alcohol. The formulation is designed for easy-rinse yet is strong enough to hold your style all day long without flaking or drying out your scalp and skin.