It helps to neutralize the yellow-orange hues of natural or bleached blonde hair, enhancing its cool reflections. How To Use: Apply on damp hair and massage, persisting on the areas prone to turn yellow. Leave in place for 2/3 minutes and rinse thoroughly. Tips: The cold reflections brightening shampoo and the cold reflections hair mask can be combined to obtain the best cool chromatic result. Otherwise they can be used with the other Insight Shampoo, Conditioners or Masks, in order to create the perfect products’ mix for every kind of situation.