WHAT IT IS our normcore signature shampoo that gently cleanses all hair types. WHO IT'S FOR all hair is welcome WHY IT'S SPECIAL * it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands. *coconut acid - provides excellent lathering and conditioning. works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks. *suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and colour you desire!