Texture Cream is a pliable hold product with a reworkable finish. It adds texture effortlessly to short or long styles. It’s non-set finish means it won’t set stiff, maintaining both softness and flexibility. FROM THE FOUNDER: “I wanted a cream styling product, and it needed to be non-set. Something that was reworkable throughout the day which created both texture and also enhanced the hair’s movement, all whilst being crunch-free, where it wouldn’t set rock hard. Having pliability was key! I think both barbers and consumers are going to love it for its ease of application and how it can be reworked in the hair all day long - Steve Purcell, 2024 KEY SELLING POINTS FOR THE BARBER: Great for guys who have medium to longer hair. Ideal for making texture pop and to help enhance your hairs flow-state (ie. movement). A natural non-set finish, giving you control that can be reworked throughout the day. KEY SELLING POINTS FOR THE CONSUMER: A non-set flexible formula with a natural finish.