Anti-frizz and smoothing: Reduces frizz and provides a luxurious smoothness to the hair. Flexible control: Offers a flexible hold that allows for natural movement in the finished style. Heat protection: Helps protect hair from dehydration and damage caused by hot tools like hair dryers and styling irons. Directional styling: Best used on damp hair, smoothed through the mid-lengths to ends, and then blow-dried for the desired effect. For extra smoothness, a styling iron can be used as a finishing step.