This clever cleanser is designed to work as a no-poo to gently clean and hydrate the hair and scalp with virtually no lather. It is important to always cleanse twice, massage scalp thoroughly and use good tension with your fingertips. First cleanse: this removes dirt, oils and build-up. Second Cleanse: this cleans the scalp effectively and alleviates potential concerns such as product build-up or ichy / dry scalp.