Formulated with a specific black pigment, it gives hair softness whilst counteracting yellow or orange tones in blond or lightened hair, giving ash tones. Milk proteins restructure the hair deeply, giving hair a healthy, vibrant appearance. Use: after cleansing, apply evenly over damp hair, leave in for a few minutes, then rinse. For a more intense result, leave in for a few minutes more. The milk_shake® icy blond products contain pigments which can give a very intense result, especially on porous hair; once the desired result has been reached, alternate with a different conditioner to maintain the results.