Blonding Shampoo 250 ml is a professional cleanser for lightened, highlighted and natural blonde hair. Its formula uses ultra-fine violet pigments to gently neutralize yellow and brassy tones while delivering thorough, yet gentle, cleansing. A keratin-based surfactant complex fortifies the hair fiber by filling damage, boosting elasticity and reducing breakage. Enriched with panthenol and aloe vera extract, it soothes and moisturizes the scalp, preventing dryness and irritation. Low pH seals the cuticle for smooth, reflective shine. The airy, sulfate-free lather rinses out easily without stripping moisture or weighing strands down, leaving hair soft and radiant. Broad-spectrum UV filters shield against environmental stressors, sun-induced fading and color washout to preserve cool blonde hues. A subtle floral-fruity fragrance enhances the salon-fresh experience at home. Suitable for all blonde types—fine, thick, porous or fragile—use at every wash for perfectly toned and healthy looks.