Hi, I’m Sammi, founder of Be Defined Beauty and proud mum to a lively 2-year-old little girl. I know how easy it is for us mums to put our own self-care on hold while we’re busy looking after everyone else. That’s why I created Be Defined Beauty — a place where you can pause, breathe, and take time for you. I specialise in natural, confidence-enhancing treatments like eyebrow tattooing, lip blush, and more — helping you feel effortlessly polished and at your best every day. My mission is to make self-care simple and accessible, especially for busy mums who deserve a little time to recharge.