Service portfolio photography guidelines
Learn how to make your service portfolio stand out with high-quality images that attract clients and inspire bookings.
In this article
Let your results do the talking
Your service portfolio is a visual gallery of your treatment results, from freshly manicured nail art to a beachy blowout. Whatever your business specializes in, make sure your service portfolio highlights it. Your gallery should showcase your best treatment results and inspire clients to book their next appointment with you.
By tagging the service shown in each image, clients can browse your work and book the service directly, so it’s important to upload your best images.
Businesses with top-quality images get 380% more bookings.
Before creating your service portfolio, we recommend reviewing these guidelines to help showcase your best work.
Best practice for your service portfolio images
- Show the treatment, not the client, as clients will be more interested in the results, not the person.
- Use well-lit, clutter-free photos to highlight your space clearly. Natural light works best for a clean, professional look.
- Include a variety of styles to appeal to different client preferences and help more people find a look that feels right for them.
- Only upload your best work. If an image does not reflect your highest-quality results, don't add it to your service portfolio. Small smudges or imperfections can stand out in photos and may affect client confidence.
Only upload images of work you’ve created, and make sure they reflect what clients can expect when booking with your business. All images should be original photos of real results from clients you’ve treated.
Common mistakes to avoid
- Keep the focus on the results, not the venue. Your service portfolio should showcase service outcomes, not photos of your space. To share venue images, upload them to your Marketplace profile instead.
- Skip branded content such as logos, promotional text, or social media handles, as it can distract from your masterpiece.
- Do not use unlicensed images since they may infringe on copyright and could be removed. Instead upload your own original photos.
- Avoid inappropriate content including anything explicit, offensive, or featuring minors, as it violates platform standards.
- Refrain from using stock or equipment photos. The image should showcase the treatment results, not the tools.
- Avoid repeating the same image and instead share a variety of treatment results and tag different services to highlight the full range you offer.
FAQs
You can upload your service portfolio images in JPEG or PNG format for the best results. These formats keep your images sharp, professional, and optimized for display across the Fresha marketplace.
We recommend an image resolution of 2727 × 1545 pixels for your service portfolio images, with a minimum of 1818 × 1030 pixels. For the sharpest results, use an image resolution of 3636 × 2060 pixels so your images look professional on all devices.
Your Fresha marketplace profile highlights images of your venue, studio, or workspace, while your service portfolio showcases the services you’ve delivered and the results you’ve achieved.
For example, if you run a hair salon, your marketplace profile might feature your reception area, styling stations, and standout design details. Your service portfolio, on the other hand, could include blow-dries, hair color transformations, and haircuts you’ve completed.