Hydrating Shampoo targets dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo. Can be used daily. -Vegan Formula. -Leaves hair hydrated and smooth with a soft finish and extra shine. -Achieve frizz free, less porous hair. -Safe for color treated hair.