Botanical. Small batch. Cold-processed. SLS-free. Gender-neutral. Angst-free (all bar, no bottle). No artificial scent. No animal testing. And it’s even super-fatted, no joke. How can something this good for your cells and follicles smell this good? It’s what the future smells like. (Unfortunately, not recommended for color-treated hair, but don’t let that stop you from using it everywhere else.)