1. Massage into wet hair, from roots to ends. 2. Rinse. 3. Follow with color control conditioner. The sulfate cleanser-free shampoo gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy and hydrated. - Suitable for all hair types & all textures - Safe for color-treated, highlighted and chemically processed hair. - 100% vegan color protection and care - A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny. - Botanical cleansers: precisely formulated for lasting radiant color, wash after wash. - Neutralizing power: naturally derived “magnets” instantly neutralize color-dulling particles to help protect your hair when you wash.