Features & Benefits: An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones Violet Conditioner uses pure direct dye color pigments unlike 99% of other color conditioners on the market Brightens blonde & grey hair  A stylist’s color enhancing & toning tool in the salon (apply to dry hair for maximum deposition) Gluten, soy & paraben free Aromatherapy of lemon & eucalyptus