Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4. Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins. Created with our expert team of texture stylists. 98% naturally derived5. Vegan. Leaping Bunny Approved. 1Ex-vivo testing on tresses. 2Ex-vivo testing on tresses vs untreated hair. 3Ex-vivo testing on tresses vs unwashed hair. 4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair. 5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. Aroma Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.