Redken Color Extend Blondage is a color-depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This formula gently cleanses and adds softness. Color protecting shampoo for blondes Gently cleanses and adds softness Repairs and strengthens hair from the core Features Pure Violet (purple) Pigment to eliminate brassiness If you're blonde, purple shampoo should definitely be a regular part of your haircare routine