Who can use Lifted. Brow Balm? Anyone can use it! If you have thin or sparse brows, this product will give the allusion of thicker and fuller brows. If you already have full brows, you can also use this product to create a fluffy desired look. Can I fill in my brows as normal and also use the balm? Yes. If you use a brow pencil, powder or pomade, we advise applying the brow balm first then apply your brow makeup. There are no rules so you can play around and find what works for you. How long does it last? It can last all day! Just remove the balm with make remover with the rest of your makeup.