formulated to give a medium hold with a natural matte finish. Matte Pomade performs exceptionally well in a range of hair lengths and types. Matte Pomade has been designed to create a broad range of styles, both classic and modern. Don't let the creamy appearance fool you, Matte Pomade really packs a punch once applied to your hair giving grip and hold to assist in achieving a great look that lasts. This product is also water soluble so it can be washed out with ease. With a smell so good you'll almost want to eat it, this versatile product is a must have in your styling range.