Pureology Strength Cure Superfood Treatment repairs and strenghtens damaged, colour-treated hair with key ingredients Olive Oil and Goji Berry and a signature aromatherapy blend of Mandarin, Peony, and Jasmine. Pureology is the #1 Professional Colour Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide colour protection and customized care to address individual hair needs.