The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation. How to Use Lightly mist clean, damp hair. Do not rinse. Style as usual. REGIMEN Tight curls and coils: •On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel •Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel Wavy and loosely curly hair: • On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream • Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs