WHO SHOULD USE IT:Great for curly and textured hair, or anyone with dull, dry, dehydrated hair. Colour-treated hair, keratin-treated hair. Over-processed or damaged hair. Hydrates, moisturises, nourishes Turns straw-like hair to silk Heat protectant Turns your blow dry into a healthy hydrating treatment Cruelty-free, sulphate-free, gluten-free