Infused with certified organic Goji berries, our blonde shampoo is sulphate and paraben free with a gentle violet/blue base. Keeping the hair soft and shiny, it removes any unwanted brassiness and yellow tones in blonde and grey hair. It smells AMAZING too! How to use Step one: Pump a small amount of Blonde Shampoo into your hand and apply to wet hair. Step two: Gently lather and massage into your hair and scalp - from your rooots to the tips and leave in for 1-3 mins. Step three: Repeat if necessary, rinse thoroughly and follow with Arvo Hydrating Conditioner to keep brassiness at bay and keep blonde locks looking fresher - and more natural - for longer.