ULTIMATE SMOOTH Shampoo is formulated with Metal Purifier technology to detox your hair from metals, and with Squalane and Omega-9 to deeply nourish your hair inside-out. This shampoo is suitable for coloured hair with a gentle yet effective cleansing power with a luxurious lather. DETOX SHAMPOO: Formulated with Metal Purifier technology to detox your hair from metals. CLEANSING: This shampoo has a gentle yet effective cleansing power with a luxurious lather. ANTI FRIZZ: With Squalane & Omega 9 to deeply nourish hair inside & replenish hair outside. HAIR CARE ROUTINE: For best results, use with ULTIMATE SMOOTH conditioner, hair mask (weekly) and Miracle Oil Serum - ideal for self care or as a beauty gift. Free from animal derived ingredients and committed to no animal testing* - dermatologically tested. *Wella company is a member in International Collaboration on Cosmetics Safety.