✓ Unbeatable lift & hold all day ✓ Creates a salon-quality lamination look ✓ Nourishes & conditions for healthier brows ✓ Zero mess, crunchiness or white cast ✓ Super easy to apply in seconds ✓ 100% vegan & cruelty free IN JUST THREE EASY STEPS. RUB | Rub the spoolie on the brow balm multiple times making sure you have just enough product on there. COMB | Comb the wand through your brows in an upward motion and work your way from the beginning of your brow through to the tail end. DRY | Set your timer for 60 seconds! Allow the brow balm to dry before applying any additional make-up products.