THE GÜD STUFF Violet Pigment: Our Violet colour technology uses the latest generation of cationic pigments, with high and persistent colour performance to help create vibrant blondes and remove unwanted warmth / brassiness. Davidson Plum : Davidson plum is a nutrient-rich, botanical powerhouse and one of Australia’s superfoods. It’s full of antioxidants, anti-fungal & antiviral properties that can assist in supporting healthy hair & scalp in addition to protecting the hair from sun damage. Nettle Leaf extract : Nettle contains protective antioxidants that help reduce free radical damage to hair providing anti-aging benefits, supporting condition and growth.