This natural deodorant balm means business - minus the harsh stuff. Our superstar formula ditches aluminium and bi-carb, and packs in magnesium to fight odour, shea butter and coconut oil to keep your pits happy, and fun, feel-good scents that bring in the compliments. Silky-smooth swipe, all-day freshness, zero drama. BLOOM is a floral pop of joy — bursting with freesia, juicy satsuma plum, and a splash of orange blossom. Bright, bold, and made to turn heads.