be curly advanced™ intensive curl perfecting masque Give your wash day routine a strong foundation. Curls and coils are naturally more fragile, which is why our game-changing hair masque for curly hair, coily hair and wavy hair replenishes strength with a peptide derived from plant proteins. This intensive silicone-free treatment masque conditions and increases smoothness of curls and coils by 85%1. The formula also protects from frizz and leaves hair looking more defined and 2X shinier2.