Down Goddess serum contains 10% Ethyl Ascorbate which is a new generation stable form of Vitamin C. It is well absorbed through the skin, is non acidic and substantially more stable than Vitamin C. It can be used for boosting collagen production, reducing the appearance of pigmentation and reducing fine lines and wrinkles. It also contains niacinamide and our hyaluronic acid complex which contains both low molecular weight and high molecular weight hyaluronic acid as well as other moisturisers to help hydrate the skin. Directions: Gently apply a few drops to face and neck after cleansing in the morning and/or at night.