Bleached blonde, grey or highlighted hair is high-maintenance and requires continual touch-ups. To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between colour services. The Balmain Illuminating Shampoo White Pearl, enriched with pure violet pigments, helps to refract unwanted warm tones and brightens the hair without making it grey. The silver shampoo gently cleanses, while providing optimal hydration to the hair. Especially developed for cool blonde or highlighted hair. · Best for cool blonde, and highlighted hair. · Brightens and refreshes hair · Counteracts unwanted warm tones