Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading. • Keeps hair color vibrant longer* • Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer • Leaves hair silky, soft and shiny, when used with color conserve™ conditioner