Here’s Why You’ll Love It If color care is self-care, then this hair-loving treatment is one of the kindest things you could do for color-treated hair that’s been put through the wringer. 🔅Boosts color vibrancy 🔅9X stronger hair* 🔅89% less breakage* 🔅Instantly healthier-looking hair 🔅Certified PETA Global Animal Test–Free (Learn more about the certification) *Against combing breakage on damaged hair vs. a non-conditioning shampoo