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Behind the Scenes: What to Expect from Fresha at HairCon

by Fresha on June 17, 2025

HairCon 2025 is just around the corner, and Fresha is bringing the energy and the inspiration for those wanting to scale and streamline their operations. Whether you’re attending to grow your business, level up your personal brand, or connect with some of the industry’s leading contributors, Fresha has something special in store. Here’s how to connect with us…

Fresha's Five Tips to Successful Upselling in Your Workspace

by Fresha on June 17, 2025

In the beauty and wellness industry, the difference between a good service and a great business often comes down to one powerful skill: upselling. But what does upselling actually look like in real salons, spas, and wellness spaces? Whether you're new to the idea or looking to refine your strategy, these insights offer valuable tips to help you boost revenue, increase client satisfaction, and grow your business with confidence.

What’s New on Fresha 🚀

by Fresha on June 16, 2025

Take your business further with Fresha.

MARKETING

Why Fresha x HairCon is the Must-Attend Event for Hair Professionals

by Fresha on June 13, 2025

In the rapidly growing beauty and wellness industry, staying ahead doesn’t just mean mastering your craft but also your business skills. This is why attending Fresha’s panel at HairCon is essential if you’re a salon or spa professional looking to scale, streamline, and standout in this industry.

LIFESTYLE

Fresha Names the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025

by Fresha on June 11, 2025

In honor of Global Wellness Day this Saturday, Fresha, the world’s leading marketplace for salons and spas, has revealed the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025. In a world where hustle culture still dominates, these cities are redefining success by prioritizing personal care, mental wellbeing, and holistic health as essential parts of everyday life.

Fresha CEO William Zeqiri Takes the Stage at Money 20/20: Unlocking the Invisible Engine Behind SMB Success

by Fresha on June 10, 2025

This month, Fresha’s CEO and co-founder, William Zeqiri, took center stage at the Money 20/20 conference in Amsterdam, one of the world’s most influential events in fintech and payments. Speaking at a fireside chat with Joëlle Bønding, VP Global GTM Strategy of Adyen on “The Invisible Engine Behind SMB Success,” Zeqiri shared insights into how Fresha’s integrated payment solutions are empowering millions of small business owners across the globe.

MARKETING

What It Means to Win: 2025 Fresha Award Winners Share Their Stories

by Fresha on May 29, 2025

The Fresha Awards are painting the globe purple. From Australia to the US, our awards have been sent out to 11 different countries, this year, celebrating inspiring business owners who are raising the bar in beauty and wellness.

Spotted! Fresha Takes Over London’s Buses, and Tubes with Bold Out-of-Home Campaign

It’s official - Fresha is taking over London! From buses and taxis to iconic tube stations, Fresha’s bold new out-of-home (OOH) campaign is splashing across the city’s most popular spots, bringing our brand visibility to new heights. This innovative marketing push marks a significant step in Fresha’s journey to connect with even more beauty professionals and clients across the UK. In this post, we’ll dive into how this exciting campaign is shaking up the streets of London and how out-of-home advertising is becoming an essential tool for beauty brands looking to make a big impact.

MARKETING

How to create a killer loyalty program for your salon, barbershop or spa

by Fresha on May 6, 2025

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

MARKETING

The World’s Most Beauty-Obsessed Cities, According to Fresha Data

by Fresha on April 28, 2025

As the beauty industry continues to boom worldwide, one question stands out: which cities are truly leading the charge when it comes to self-care and salon culture? According to the newly released Fresha beauty report, the answer is clearer than ever. From luxury facials in London to high-frequency hair appointments in Dubai, Fresha’s data-driven insights reveal the most beauty-obsessed cities of 2025. By analyzing millions of salon and spa bookings and spend per customer, this report uncovers fascinating shifts in global beauty trends.

MARKETING

How to promote your 2025 Fresha Award

by Fresha on April 28, 2025

We’re thrilled to launch the 2025 Fresha Annual Awards, now bigger and more global than ever. Our prestigious “Best in Class” and “Highly Recommended” categories recognise top-performing beauty, wellness, and fitness businesses based on client reviews, performance, and dedication. Learn what’s new in this year’s awards and how we’re spotlighting excellence across the industry.

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How you can book 100+ clients a month using Fresha's tools

by Fresha on January 29, 2025

With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.

MARKETING

Fresha Awards 2025

by Fresha on January 17, 2025

We’re excited it’s time again to announce our winners for our annual Best in Class and Highly Recommended awards, shining a spotlight on the best beauty and wellness businesses on Fresha.

New year, new features to take your business to the next level 🚀

by Fresha on December 20, 2024

Here’s a sneak peek at some major new features coming to you in 2025. The team at Fresha are hard at work on exciting new updates with many launches happening in the first few months of the new year.

Fresha invests in Yuv to revolutionize hair coloring with cutting-edge technology

by Fresha on October 21, 2024

London, 21 October 2024 – Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

America’s Favorite Lazy Girl Beauty Trends

by Fresha on September 4, 2024

From homemade dry shampoo to eyeliner tape, new research from Fresha reveals how budget-friendly, lazy girl beauty hacks trend across the country.

Meet the Partners: Why The Whitening Clinic chose Fresha as the software to run their business

by Fresha on June 21, 2024

In the suburbs of Waverley in New South Wales, Australia, sits The Whitening Clinic. The owner, Alissa Brandtman, has been using Fresha since she opened her clinic, and has grown her business with it since.

7 Best Salon Scheduling Software for 2024

by Fresha on June 6, 2024

There is a digital revolution happening in the industry, and selecting the best salon software for your business is more important than ever before. Having the best booking system to supports your salon growth, as well as your day-to-day operations, will save you time and money.

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