How to send the best promotional texts this Black Friday

There’s no need to spend ages planning out your Black Friday promotional texts — we’ve got you covered. 


Read our guide below on how to create and share an effective Black Friday text campaign with Fresha (especially when you combine it with our new discount code feature), so you can sit back and watch your calendar fill up.

Promotional texts: what to remember:

  1. Include your business name — so clients know who it came from
  2. Keep it clear and simple — explain what the offer is and how to use it
  3. Create a sense of urgency — to persuade clients to take action now

Important: you can use up to 160 characters in one text, or you can send a longer text and pay more.

Use one of our example texts below, or pick and mix from our recommended phrases to build your perfect blast text. We’ve used Black Friday as an example, but by using these for inspiration and with a few simple changes, you can create promotional texts for any occasion.

Text template examples:

Don’t miss 25% off everything in our Black Friday sale at [Business Name]. Book now with code FRIYAY25

Celebrate Black Friday with [Business name] with 20% off selected services. Check out our offers for a limited time only

Check out [Business Name]’s amazing Black Friday deal. Use 10OFF promo code when booking for £10 off all massages

Recommended phrases:

Introduce the deal and name-drop your business

  • We’re celebrating Black Friday at Business name
  • Black Friday is coming at Business name
  • Business name: Black Friday is here 
  • Business name’s Black Friday deals 
  • Celebrate Black Friday with Business name
  • Business name is the new Black 
  • Black Friday is here at Business name
  • Black Friday deals at Business name
  • Black Friday sale at Business name
  • A Black Friday Business name deal just for you 

Get straight to the point with the offer 

  • Save up to x% now
  • $10 all products
  • x% off everything 
  • Book with code xxx
  • Book now with code
  • Use promo code: xxxx
  • Selected items online
  • For all bookings with
  • All colouring services
  • Selected services
  • For all bookings with

Create a sense of urgency

  • Don’t miss it
  • Moving fast
  • Almost sold out
  • Nearly full booked
  • There’s still time to book for less
  • You don’t want to miss it
  • Don’t miss it
  • Limited time only
  • Ends tonight
  • Bestsellers
  • Bestselling
  • Wow! 
  • Tick it off your to-do list
  • Still time to book for less

Fresha’s Blast campaigns are the best way to promote your discounts and seasonal offers. 

How to send a blast special offer with a promo code in Fresha:

  1. First, set up your deal in Promote > Deals. For more information, read our guide on discount codes
  2. Select Create a campaign
  3. Select text message
  4. Paste your text 
  5. Choose your Audience
  6. Check the price then Next step
  7. Choose your payment method and Send now

How to send a blast special offer in Fresha:

  1. Once you’ve crafted your blast text go to Promote > Blast campaigns in your Fresha account
  2. Select Special Offer, then Text message
  3. Paste your text and customise your discount
  4. Next step
  5. Choose your Audience
  6. Check the price then Next step
  7. Choose your payment method and Send now

Start promoting your business today with Fresha’s marketing tools

PRO TIP: Once your blast text has sent, you can see how many views and clicks it received — as well as how many bookings and sales it has generated.

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