What It Does Ice Blonde Smooth Ends is an anti-yellow leave-in cream, enriched with Violet & Blue pigments to neutralise unwanted yellow, gold / brassy tones in blonde, bleached or grey hair. A toning and anti-frizz sealer designed to strengthen the cuticle and repair split ends while providing thermal & UV protection. Infused with Argan Oil and strengthening Quinoa protein. Formulated with Iceplex Bond Builder Technology©, a supercharged complex of Amino Acids designed to build keratin, penetrating into the hair cortex and restoring it from within.