this strengthening conditioner nourishes, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic conditioner leaves hair 16x stronger* and reduces split ends by up to 81%*. this conditioner is best for your daily dose of nourishment and strength for smoother, thicker hair. it features a nourishing formula that moisturizes and thickens hair, leaving it softer with a glowing shine. inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner. benefits increases hair diameter leaves hair 16x stronger* moisturizes hair thickens hair reduces split ends up to 81%* softens & smooths adds shine