Detoxifying: Contains Metal Purifier technology to remove metal build-up from hard water. Nourishing: Formulated with Squalane and Omega-9 to deeply nourish hair from the inside out. Smoothing: Helps tame frizz and dryness, creating a smooth, supple feel. Cleansing: Offers a gentle yet effective cleanse with a luxurious lather. Color-safe: Suitable for coloured hair. Dermatologically tested: The formula is dermatologically tested. Vegan: Formulated without animal-derived ingredients.