Ignite your blonde & bring it back to life! For dull brassy blondes that need neutralizing - fast! infused with pigments that neautralise brassy tones provides added protection for blonde/highlighted hair brightens tones of blonde, grey and highlighted hair *TIP - rinse your hair with warm water first to allow the hair shaft to open. Leave shampoo in your hair for 2 minutes after second shampoo. The hair cuticle is open when wet which allows for penetration of the bioactive keratin and toning pigments. Rinse with cool water and condition as usual.